They’re sent via a bulk email provider … which means Gmail thinks that Promotions is the right spot for them. (That’s true today. It may not be true forever. Google does like to change things up.) But. That also means that when our amazing, smart subscribers don’t see their Copyblogger post in the morning … they go looking for it. They start clicking around these tab things to see if they can figure out where it went. And when they find the blog post, they also see our email newsletter — which we try hard to make sure is incredibly useful. (Heck, we put a whole dang marketing course in there. Your audience doesn’t think of your blog posts and your email newsletter or autoresponder as two different things.
They’re all just “good stuff from this philippines photo editor publisher.” Getting your blog posts into their in-box along with your newsletter and promotional material is a great way to make yourself a familiar and valued face. 5. Create more time-sensitive offers Want to make sure that your audience makes your emails a priority? Make sure you’re sending time-sensitive offers to them. to why they signed up for your material in the first place.) If you send out juicy deals with an expiration date attached, your audience learns that they don’t want to miss out on the good stuff.
They’ll do what makes sense for them to see your material more regularly — whether that’s moving you to their “Primary” in-box, or keeping a close eye on that Promotions tab. 6. Provide blog and social media “cover” for important emails Those rabid fans we talked about? They love hearing from you in their favorite social media channel, too. And since you’re already there anyway, make sure to give a shout-out to your best folks about important emails that are coming to their in-box. Don’t do this for every message. That’s just lame. But if you have a tight time-sensitive offer, or just something really interesting you want to make sure they see, use your social media accounts to remind your subscribers to check those in-boxes. (And remember, don’t always point them to promotions.