Our Official Response to Complaints About Life Protect

Recently we have received questions much like this one:

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Good afternoon,

I have been enjoying BobRTC and have used it quite a bit lately. However, I've come across a few numbers linked to Life Protect 24/7 and believe they may be wrongly listed on your website. After doing some research, it seems almost all of the complaints against this business have been resolved and it has accumulated several hundred positive reviews. The representatives seem to be certified and trained call center employees who work by the hour. Here are a few articles I read:

https://www.bbb.org/us/va/norfolk/profile/medical-alarm/life-protect-247-0583-90049236/complaints

https://bestcompany.com/medical-alert-systems/company/life-protect-24-7

Even if their practice is targeting elderly folk, their intention doesn't seem to be to scam them, but to provide them a service. They seem to be very responsive when discussing refunds to unhappy customers. I only want to scambait people that are actual scammers, not legitimate businesses. Please explain to me if this is a a legitimate business.

https://REMOVED/phonebook/dial/18882223553

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This is our response:

[quote]

Life Protect 24/7 unwittingly places themselves on to lead generator services that capture people who dial wrongly-dialed toll-free telephone numbers and routes them to their center. Since this is potentially millions of phone numbers, it's not possible to avoid Life Protect 24/7 even if one wanted to.

A number of scams operate on lead generator numbers most notably the "free Caribbean cruise" and "$100 Walmart Gift card" scams which are a constant presence on Lead Generator numbers.

Further, Life Protect 24/7 is facing a current false advertisement practices lawsuit by another medical alert company in California, for passing along advertisements pretending to be Life Alert rather than the Virginia-based company that they are.

The only thing that we can do is remove numbers that are direct routes to Life Protect. If they want to stop receiving all the nonsense calls they would need to withdraw from putting themselves out on lead generator numbers.

Because often a toll-free carrier will route a parked telephone number to their lead generator IVR, in many cases a number that gets posted to BobRTC for a genuine scam can change character when the scammer stops paying for toll-free-forwarding service. Instead of a message intercept when the number is shut off by the scammer, the number now goes to a lead generator---and it's often Life Protect that is the ad, with "this is Jessica on a recorded line"---in which case "Jessica" is actually a voice-recognition IVR bot that is set up to try to throw away calls not being made by seniors and redirect anyone who is of a certain age or older to Life Protect's call center for a hard sales pitch.

Because Life Protect has chosen, willingly, to cast this wide of a net fishing for leads, there isn't any technology available to avoid reaching them, other than pressing 2 or # on the lead generator bot to skip the "are you 50 years of age or older?" question on the Lead Generator which always leads to them and try something else.

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In short, we're always going to be calling the lead generator service because scams advertise on them. If people decide it's the "golden hour" and decide to patch through to Jessica and talk to her, they can and they will. They'll also do it on their own equipment, not just BobRTC. This has been happening for years on FireRTC, on Google Voice, etc.

Life Protect sits on the Lead Generator IVR because it apparently does snag quite a number of confused seniors who manage to end up with an alarm contract from them to make it worthwhile. Since Lead Generator bots are a ruse operating on toll-free numbers that do not have an active subscriber; the whole pitch begins with an untold little white lie.

If Life Protect wants to end the suffering they could withdraw from the lead generator service.

If you are not certain what a lead generator is, scroll up and dial the phone number that’s on the link that complainant provided. When it answers you’ve probably heard that voice prompt hundreds of times.

That is a lead generator.

One of the lead generator companies was responsible for the "MoneyCall" lotto which basically was a ruse to trick people into giving direct authorization to be robocalled. I don't hear the MoneyCall advert as much as I used to and it generated a crapton of complaints; I would imagine some crafty lawyers eventually unmasked who was behind it and went after them for the legalized telephone harassment that went on to anybody who engaged with that scheme without understanding what it was they were "agreeing" to.

I believe most of the toll-free-forwarding companies offer lead generation of one form or another, I couldn't tell you which one is doing what.

In much the same way that domain registrars work to snap up domains or to buy up typosquat domains; in the premium toll-free space if you dial a random toll-free number you stand a good chance of not hearing a message intercept but instead being directed to a lead generator if you land upon a parked number that's in control of one of the TFF companies.

If you’re aware of any phone numbers leading to Life Protect that DON’T first go through a lead generator, please let a BobRTC moderator know so we can remove the number.

We will not be removing lead generator numbers just for the sake that a Life Protect ad might appear on it.

If you have a personal objection to calling Life Protect, may we suggest that you try pressing 2 or # on the lead generator to find another ad to listen to and try. If it's a "free Caribbean cruise" or a "$100 Wal Mart gift card", you're in luck---those are bona-fide scams.

According to the Federal Trade Commission (FTC), it is illegal to claim what you are selling is “FREE”, and then later in the call indicate there are charges to a product or service with regard to what you are selling.

This phone call that one of our community members made in January of 2019, did a great a job in exposing this.

https://youtu.be/PR0oYIaCM4g

The actual call starts at: 1:19.
They indicate it's a free alert system: 1:40

In addition, they used a commonly deceptive tactic by saying that the customer was selected in a promotion, which is definately misleading because he merely called into a phone number that is a few digits away from another business phone number, that someone could easily mistaken by pressing the wrong digit.

My definition of being selected in a promotion would mean that you've filled out some kind of form or had dealings with my business before, and were entered into a list. I doubt the caller ever had any dealings with Life Protect 24/7 before, and don't even know who he is.

About 10:15 minutes into the video, he starts talking money.

To be clear on something, I have a family member who has one of these devices and are with another company and the way it works is, the actual device cost is built into the service fee automatically, which comes out to about $500 per year. So no matter which way you are slicing the bread, the company has to somehow pay for those devices, and the truth is: They don't. The customer does, when the company adds the device cost into the service fee.

For those who don't know, a monitoring fee is a service fee.

This sounds almost like one of those two year cell phone contracts, where the device cost is included but spread evenly across on a monthly basis. The only difference is, the life alert companies don't reduce any costs after some time, and typically this is because these devices get replaced more often than not for one reason or another and of course the replacements would also have to be paid for too.

I hope this information helps.

The number that directed me to LifeProtect 24/7, was provided by Experian Credit Bureau. A credible source as well as ability to obtain my medical history reports containing reasonable evidence of a 20 year old male being approved for a life monitor. However I have so many different medical insurances and extra sources of coverage that most of the time I don’t have any out of pocket costs. I don’t know what to believe about this???

Experian referred me to: (800)498-1053